How to Direct Market Your Beef portrays how one ranching couple used their family's ranch to launch a profitable, range-based beef operation focused on direct-market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences into a compeling narrative rich with practical tips. An excellent overview and how-to manual for someone interested in starting a direct-market beef operation. Soft-cover, 6 1/4"x8 1/2", 90 pages, sepia tone images. We offer free shipping on all orders over $19.94. Orders under $19.95 will have a $2.50 handling fee added. To order by phone call TOLL FREE: 866-596-9982.