Grassroots Marketing, Getting Noticed in a Noisy World is an excellent book with lots of savvy advice for any entrepreneur. Author Shel Horowitz makes time-tested promotion rules understandable to anyone. This book will teach you how to get free publicity, stretch your marketing dollar, identify useful opportunities, avoid pitfalls and measure the effectiveness of your marketing efforts. Soft cover, 8" x 10", 306 pages. Filled with many useful examples. FREE SHIPPING! To order by phone call Toll Free 866.596.9982.